Privacy Policy

This Privacy Policy describes how Nysget Sports LLC, operating under the trade name PureKing ("we," "us," or "our"), collects, uses, and shares information about you when you use our website, purchase products, or participate in our programs and events.

1. Information We Collect

Information you provide directly

Account registration details (name, email address, password)
Billing and shipping address, payment card information (processed by Stripe — we never store raw card numbers)
Player profile data (date of birth, skill level, emergency contact)
Communications you send to our support or coaching staff

Information collected automatically

Device and browser type, IP address, referring URL
Pages visited, links clicked, and time spent on our site (via first-party analytics)
Cookie identifiers for session management and cart persistence

2. How We Use Your Information

Fulfill orders and manage enrollment and tournament registrations
Send transactional emails (receipts, schedule changes, waivers)
Provide customer support and respond to enquiries
Improve our website, programs, and communications
Comply with legal obligations and enforce our Terms of Service

We do not sell your personal information to third parties.

3. Sharing of Information

We share data only with service providers that help us operate our business (e.g., Stripe for payments, Twilio for SMS notifications, cloud hosting providers). Each provider is contractually bound to use your data only for the services they perform for us.

4. Data Retention

We retain your account data for as long as your account is active or as needed to provide services. Transaction records are retained for seven years to satisfy tax and accounting obligations. You may request deletion of your personal data at any time by emailing privacy@purekingsports.com.

5. Cookies

We use strictly necessary cookies for authentication and cart functionality, and optional analytics cookies to understand site usage. You can disable optional cookies in your browser settings without affecting core site functionality.

6. California Privacy Rights (CCPA)

If you are a California resident, you have the right to know what personal information we collect, request deletion, and opt out of any sale (we do not sell data). To exercise these rights, contact us at privacy@purekingsports.com.

7. Children's Privacy

Our programs serve minors with parental consent. We collect limited data about minor participants (name, date of birth, emergency contact) solely to administer their enrollment. We do not knowingly collect data from children under 13 without verified parental consent.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated by email or a prominent notice on our website at least 14 days before taking effect.

9. Contact

Nysget Sports LLC · DBA PureKing
privacy@purekingsports.com